Sentimental Research


Our mission is to understand the relationship between what people buy and what they like to see.


We combine applied math and literature review to provide holistic advice on brand strategy that considers both the quantitative and qualitative forces behind marketing and sales.


Previous clients include Gymshark, ON Running, FIGS, Finisterre, SIR, and Scuffers


hello@sentimentalresearch.com

Labanotation is the practice of transcribing human movement. We seek something similar: to treat the understanding of aesthetics and visual resonance as replicable science.